Enrollment in the 2024 ATD Dealership Workforce Study now closed!

Only ATD members are eligible to participate.

There is no cost to participate.
Enroll now! Once you enroll you will receive an email with instructions to complete an online benefits questionnaire and complete the payroll file. All responses and data is confidential.
  • Click Dealership Enrollment button now to get started.
IMPORTANT!! You will need the NADA Member ID number for your single store or Dealer Group to enroll. If you do not have this NADA Member ID number please contact NADA Customer Service at 800.557.6232.

Participation is the only way for you to receive:
Make informed decisions on pay plans.
Take steps to reduce turnover and retain your best employees.
Know the demographic issues facing your dealership.

Deadline to submit the payroll file & questionnaire - April 19, 2024.

To submit data please click the button below.

Questions? Email WorkforceStudy@nada.org or call 800.557.6232

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