Only ATD members are eligible to participate.

There is no cost to participate.
Enroll now! Once you enroll you will receive an email with instructions to complete an online benefits questionnaire and complete the payroll file. All responses and data is confidential.

• Click Dealership Enrollment button now to get started.

IMPORTANT!! You will need the NADA Member ID number for your single store or Dealer Group to enroll. If you do not have this NADA Member ID number please contact NADA Customer Service at 800.557.6232.

Participation is the only way for you to receive:

• Complimentary custom report comparing your dealership against aggregated data from your peers across the nation and region, right down to dealerships selling your brand in your state.
• Complimentary National & Regional Trends in Compensation, Benefits & Retention Report with analysis of workforce data across the nation and by region.
• EXCLUSIVE one year access to the DWS Database Search Tool: An online based customizable search tool with archived tenure and compensation data from all NADA Dealership Workforce Studies for over 60 positions!

Make informed decisions on pay plans.
Take steps to reduce turnover and retain your best employees.
Know the demographic issues facing your dealership.


This 2023 Study closes promptly on March 31, 2023.